In Japan, coffee has become firmly established as a beverage that is part of everyday living. The story behind its attainment of this status is largely one of numerous bold initiatives taken by UCC ahead of its competitors, such as creation of the world's first canned coffee beverage and development of vacuum-packed regular coffee suitable for long-term storage. We have sold these products through a wide variety of channels, including department stores, mass-merchandise stores, convenience stores, general retail shops, and even UCC Café Mercado, shops where customers can buy beans over the counter while getting tips about the best ways to brew and drink coffee. We have proposed new modes of serving coffee that are in tune with contemporary lifestyles, and we have widened the circle of coffee enjoyment.

Today, distinctive home-use UCC products of all types are enjoyed on all kinds of occasions. The coffee line-up is led by our regular UCC Gold Special, instant UCC The Blend, and canned coffee beverage, UCC Black Muto (sugar-free). Moving forward, we are committed to anticipating consumer wants and needs, devising new ideas for more pleasurable lifestyles accented with coffee, and promoting the further spread of "Good Coffee Smile".