1. Focusing on everything about coffee

We make the most of every cup of coffee in every way we can. We want the smell and flavour to uplift both mind and body, as well contributing to wider wellbeing. We innovate to make people happy, focusing on every step of the coffee journey, from bean to cup.

2. Contribution to a global society

We continue to be creative and innovative, in order to fulfill our responsibility to the global community to be a sustainable business. We do this through serving coffee, which is a gift from the sun and the earth, to people around the world now and in future generations. To achieve these goals, we contribute to improving the environment and conditions in which our coffee is produced, as well as building a more sustainable society.

3. Moving forward with ambition

We always move forward. We act promptly. We have high ambitions and a broad point of view. We are not afraid of failure, and we continue to take risks to achieve our goals, however challenging they are. We believe that valuing everyone’s enthusiasm enables growth both of the individual and the group.

4. Collaboration and co-creation

We consult, communicate, and report. Respecting and understanding each other leads to better teamwork. We maximize the group’s value by working and creating together, collaborating and partnering with stakeholders to co-create positive impacts. We enjoy our work every day, and such daily contribution makes today’s UCC group.

5. Ethics and responsibility

We are proud of our high ethical principles. We aim to be one of the most trusted businesses in the global coffee industry by conducting business responsibly and communicating with stakeholders appropriately. We value trust and credibility, and always act with integrity.